Introduction

YouTube video covers, and titles may draw viewers, but descriptions are where the search engine excels. Longer watch times, higher view counts, and even additional subscribers can all be attained by knowing how to write YouTube descriptions. A good YouTube SEO and enabling the YouTube algorithm are the key to drawing viewers. 

The idea behind YouTube SEO is quite similar to writing for a blog post or website page: titles are crucial, but so are the details. More insight you gain on video SEO, the probability of your video appearing in search results increases. Producing quality YouTube descriptions does not make up for subpar video quality. Although descriptions will direct viewers to your video, you still need the video to uphold your part of the quality agreement. They both go hand in hand.

What is a YouTube description?

You need to know how to write YouTube descriptions for two reasons: one for the channel and one for the specific video. A significant portion of the article is relevant to the video’s description. You can take inferences for channel descriptions as well.

YouTube Channel descriptions

What your visitors can expect is summed up in the description of your YouTube channel. It assists viewers in knowing what to anticipate from your channel and why they should subscribe to it.

YouTube Video descriptions

Below each video on YouTube is a text that serves as a description. It aids in discovering your video content and encourages viewers to watch it. Links and additional details about your video can be included as well. You have much more room for descriptive videos, and viewers pay close attention to the first few sentences.

Why is it important to know how to write YouTube descriptions?

A combination of variables affects how your video appears in the search results or YouTube’s native search. One of those elements is the descriptions on YouTube. Your video appearing in search results or in the sidebar for similar videos increases if it contains popular search terms or their connected keywords. Consider this meta description if you are familiar with how website SEO functions.

It does not imply that you should cram your description with keywords. A balance between good SEO description and quality video will get you clicks. 

Given below are a few Tips for writing compelling YouTube descriptions

Being specific is essential- Both the channel and video descriptions on YouTube depend on the keywords you choose. Your descriptions’ keywords will aid YouTube’s system in classifying, understanding, and surfacing your material.

For instance, ‘YouTube video text’ will be a less helpful keyword than ‘YouTube video descriptions’ for a video on writing descriptions for YouTube videos.

1. Conduct keyword analysis and use searchable keywords

Resources like Google Trends and the Keyword Planner for Google Ads, can aide in determining whether a keyword you’re considering is appropriate or not. Google Trends, for instance, can be used to determine which terms receive more searches.

Instead of using YouTube itself, more and more individuals are finding YouTube videos through Google searches. To increase your video’s visibility, combine keywords based on Google and YouTube search trends. Google a particular keyword to discover its likelihood of appearing in Google search results. You’re on the path to you see your video at the top of the search results page!

2. Know how to and where to use keywords

Knowing how to incorporate your keywords into your descriptions makes sense once you’ve determined which ones to use. Try using minimum two to maximum three or four related keywords for each channel and video description. It is imperative for primary keyword to appear in the title of the videos. Repeat each keyword two to three times in the description for YouTube’s algorithm to pick it up. However, avoid using the terms too frequently to avoid getting punished for keyword stuffing.

In the first three sentences of your description (or above the fold, also known as the “SHOW MORE” button), your primary keywords should appear at least once. Be sure to describe the subject of your video or channel before the end because both the YouTube algorithm and users pay close attention to this section

3. Discover more content your audience is interested in.

Increasingly suggested videos are driving more traffic to YouTube than search engine results. The description of your video plays a role in how YouTube’s algorithm interprets its subject matter. It means that the suggestibility of your video depends heavily on the description. Use YouTube analytics to see which other videos your audience is watching to your advantage. Then, in order to strengthen these linkages and appear as a suggested video more frequently, you might include comparable wording in your descriptions.

4. Provide value

Always make sure your descriptions have a clear value proposition. What makes your channel worth a subscriber’s attention? How will they benefit from your video? At least one of these questions should be answered. If you can answer both, you have cracked the code!

5.To increase CTR, include crucial content above the fold.

The portion of your video description that appears in search results and directly beneath your video (above the “SHOW MORE” button) is the first 100 to 150 characters. That is to say, it’s crucial for attracting viewers and raising your Click-Through Rates (CTR). Give people a compelling incentive to watch your video in this section.

The first description in the example below clearly describes the query the video is answering. The second one wastes valuable space on broad strokes.

6. Do not clickbait

Viewers will quit viewing your videos midway through if you mislead them. This harms both your reputation and your search rankings.

Avoid using irrelevant keywords and click-bait video titles. They might initially help you rank, but YouTube’s search algorithm will eventually figure them out.

7. Include a Call To Action (CTA)

Use the viewer’s attention now that you have it! Your channel description and video should contain a CTA that can drive traffic to your website or a page you want viewers to see. Encourage viewers to subscribe, like, comment, and read more. The most effective CTA are simple to read, urgent, and benefit the audience. They can boost participation, subscriptions, and more.

8. Write naturally.

You’re not only writing for YouTube’s algorithm. Bear that in mind. You write for readers who are intelligent humans. In actuality, YouTube devalues descriptions that are nothing more than keyword lists. It is vital to use language that can relate with your. A genuine brand voice will promote user interaction that increases the visibility of your films.

9. Don’t worry about video tags

Tags guide users to videos with content that is difficult to spell. However, they are one area where you may design your keywords without worrying. YouTube claims that tags have “little” impact on finding. In fact, overly aggressive tagging may interfere with YouTube’s spam filtering. However, don’t entirely disregard tags. They aid YouTube’s algorithm in recommending your video to users.

10. Time stamp your movie to organise it.

Both humans and algorithms love videos containing time stamps. Users may easily navigate your content and jump to different parts of the movie thanks to time stamps, which serve as a table of contents.

Videos are more streamlined for human viewers because of time stamps. This may raise the number of views on your video and improve its rating. Additionally, Google has indexed them for mobile searches. Use this new method to surface your movie in Google by using keywords to define the time stamps.

11. Be familiar with how to add links to YouTube descriptions

Including pertinent links in your descriptions is a fantastic technique to convert a YouTube view into ongoing interaction. If you wiah to include links to your social media accounts or online shops in the channel and video descriptions, please go ahead. Linking to your channel and related videos in the descriptions of your videos makes it easier for people to find your material.

Remember to start the address with either http:// or https://. The link won’t function otherwise.

Your links should typically be placed at the end of your description.

Conclusion

A well-written YouTube description will make your YouTube marketing strategy successful. In addition to helping videos rank higher in SEO keyword search results, video descriptions may be used to entice viewers to watch them for longer. Use the 5000-character restriction to include your brand voice and crucial links with the correct beginning material that compels the reader to read more.

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